Pratidin in Kolkata,
at a glance.
The Kolkata edition of Pratidin — read by roughly 6.8 lakh readers every morning, and the de-facto announcement page for half the city.
Pratidin has been published in Kolkata as a city edition with its own classified pagination — making it one of the most-read English dailies in the city. 2.60 lakh copies are printed daily and reach roughly 6.8 lakh readers.
What sets the Kolkata edition apart isn't reach alone. It's the intent of the reader: an audience in active search, scanning a classified section that's kept on the kitchen counter for the rest of the week. The sub-categories let your ad reach the precise segment you're looking for, without the noise of an unmoderated online listing.
“ For matrimonial, property and public notices in Kolkata, no other classified channel comes within reading distance of the print edition's reach and trust.— Indian Print Classified Quarterly · 2026 review
And yet booking Kolkata used to mean a trip to the regional office.
Until recently, advertising in Pratidin Kolkata meant calling a sub-agent, asking which sub-edition served your area, and confirming copy by phone or fax. Rates were memorised by brokers and revealed to advertisers a phone call at a time. Multi-city bundles required separate calls to separate offices.
That's the problem this page exists to solve. As the INS-accredited, authorized online booking platform for Pratidin, we book Kolkata ads directly into Pratidin at the official Kolkata rate, lowest-price guaranteed — with live preview, the right edition picker and bundle pricing all visible before you pay.
The section below walks through the three things that actually used to be hard — picking the right edition, composing for the right section and confirming the release date.